Brevity and Factuality: Vertical Corporate Videos – Do They Have a Right to Exist?

Introduction

Video content consumption has dramatically shifted, with mobile devices dominating the digital landscape. Vertical video has emerged as a trending format, driven by the success of platforms like Instagram Reels, TikTok, and YouTube Shorts. However, its role in the corporate sector remains uncertain.

Should companies produce both vertical and horizontal versions of their corporate videos? Would short-form videos be more effective than traditional long-form corporate clips? To understand the significance of vertical corporate videos in modern video marketing, let’s explore this topic further.

The Emergence of Vertical Corporate Videos

Recent statistics reveal that 75% of video content is watched on mobile devices, and most users prefer not to rotate their screens. Social media platforms like Instagram prioritize vertical content, leading to higher engagement rates and broader reach.

For corporate communication, this shift cannot be ignored. CEO messages, brand stories, and recruitment videos now require a vertical format to stay relevant and accessible to mobile-first audiences.

Pros of Short-Form Vertical Videos for Businesses

1. Higher Engagement Rates – Social media algorithms favor vertical videos, increasing visibility and interaction.

2. Mobile-First Consumption – Since most users browse on mobile, vertical videos align with their natural viewing habits.

3. Lower Production Costs – Short-form content requires fewer resources compared to traditional corporate films.

4. Enhanced Brand Awareness & Storytelling – Compact video snippets are powerful tools for branding and audience engagement.

When to Use Vertical Video in Corporate Marketing

• Teasers and Promotional Content – Short videos direct audiences to full-length content.

• Corporate Event Highlights – Quick recaps of key moments from conferences or corporate gatherings.

• Product Demonstrations and Tutorials – Concise videos explaining product features and usage.

• Employee Spotlights and Internal Communications – Engaging short videos for recruitment and internal announcements.

• Social Media Marketing – Ideal for platforms like Instagram, LinkedIn, YouTube Shorts, and TikTok.

When Vertical Video May Not Be the Best Option

• Detailed Presentations & Explanations – Complex visuals benefit from a traditional horizontal format.

• Long-Form Corporate Films – Retaining audience attention is harder without a horizontal layout.

• B2B Conferences and Trade Shows – Large screens typically require widescreen formats.

Should You Create Both Vertical and Traditional Corporate Videos?

While horizontal corporate videos remain relevant, companies should consider adapting their content for vertical consumption to maximize audience reach. Here are three strategies:

1. Shoot Vertical and Horizontal in the Same Production – If feasible, create content adaptable to both formats.

2. Use Vertical Promos to Drive Full-Length Video Views – Vertical snippets can serve as trailers for longer corporate videos.

3. Repurpose Existing Corporate Videos into Vertical Snippets – Trim long-form videos into bite-sized vertical clips for social media.

Conclusion

Vertical corporate videos are no longer an optional trend—they are a necessity for businesses aiming to stay ahead. While traditional corporate films still have their place, companies that integrate short-form vertical content into their strategy will boost engagement, enhance brand reach, and foster stronger audience connections. The key is balancing both formats wisely, tailoring them to the right platform and audience.