What's better to do for a company, a promo or a corporate video?

When it comes to creating videos for your company, the question of whether to create a promotional or a corporate video can be a tricky one. Both types of videos have their own unique benefits and drawbacks, and the choice ultimately depends on your company's goals and audience. In this blog post, we will explore the pros and cons of both promotional and corporate videos, and help you determine which one might be better for your company.

Promotional videos are great for generating leads and driving sales. They are designed to be attention-grabbing and engaging, and are often used to introduce a new product or service, or promote an event. Promotional videos can be used in a variety of settings, such as on a company's website, on social media platforms, or as part of an email marketing campaign. They are typically shorter in length and have a more "salesy" tone than corporate videos.

On the other hand, corporate videos are created to communicate a company's mission, values, and culture to its stakeholders. They are designed to be more informative and educational in nature, and are often used to communicate a company's message to employees, shareholders, or the general public. Corporate videos can be used for recruitment, as an introduction to the company, as an introduction to a new product or service, or as an update on the company's performance. They are usually longer and more informative than promotional videos.

Ultimately, the choice between a promotional and a corporate video depends on your company's goals and audience. If you're looking to generate leads and drive sales, a promotional video might be the better choice. But if you're looking to communicate your company's mission and values, or provide informative and educational content to your employees or shareholders, a corporate video might be a better fit.

It's also worth considering that a company could also use a combination of both types of videos, creating a series of promotional videos to drive sales and a set of corporate videos to communicate the company's mission and values.

In conclusion, both promotional and corporate videos have their own unique benefits and drawbacks. It's important to consider your company's goals and audience before deciding which type of video to create. And if you're still unsure, you can always opt for a combination of both.