Corporate Video: Metaphors Growing Brands into Life
In the corporate video genre, the merger of reality and metaphor results in the production of visual narratives that win over the audience's hearts and minds.
In the corporate video genre, the merger of reality and metaphor results in the production of visual narratives that win over the audience's hearts and minds. These are not simple constructions of video made up merely of figures and facts; they are, instead, a series of ads, each of which depicting a picture that discloses the author's idea. The essence can only be defined by the author.
Metaphors as Bridges to Understanding
Visualize a company as a ship sailing through the middle of a market that is best described as the ocean. Smooth sailing and stormy weather, grow to distinguish the waves of challenges and successes. A corporate video in this context could be elaborated as more than a visual narrative; it might persuade the viewer to join a journey, the boat of which goes to a place called 'new opportunities'.
Allegories that Evoke Emotion
• The Tree of Growth: A corporation deep-rooted with core values, and branches of innovation reaching for new possibilities.
• The Clockwork Mechanism: A synchronized team where each part is vital to overall harmony.
• The Bridge Between the Past and the Future: The technology of a company providing for the future innovations and achievements with a solid basis.
• The Orchestra of Change: Technology and people achieving the best of both worlds and hence, producing a symphony of change.
• The Pulse of Innovation: The company with steady development and has a rhythm of progress showing its constant goal of excellence.
Abstract Visuals that Speak Louder Than Words
In the environment where individuals are overwhelmed with the quantity of knowledge and tend to skim, abstract visuals are those that capture and seize attention of the viewer. Color, shape, and movement create an emotional language that resonates on a subconscious level. Water is a symbol of fluidity and change. Fire is a metaphor for enthusiasm and the desire for transformation. Air is a symbol of liberty and creativity.
How Allegories Amplify Corporate Messages
A corporate video with allegory will be more than an informative tool — it can become an efficient emotional weapon. It can:
• Use positive emotions elicited by visual metaphors to strengthen the ties with the audience.
• Present thought-provoking ideas in a readily understandable yet philosophically-rich way.
• Impress with a unique afterthought that lingers in the viewer's mind long after the video comes to a close.
Successful Examples of Metaphors in Corporate Videos
1. “The Flight of the Eagle” — brand emblem suggesting that the company branches out with leadership and vision.
2. “A Light This Close” — dependable and trustworthy in an unpredictable world.
3. “Elements Dance” — a technologically advanced and human-friendly work environment leading to innovation.
The Final Note: The Power of Visual Metaphors
In the era of digital where a multitude of contents is vying for limited attention, it is allegories and visual metaphors that ensure that the brand is audible. A corporate video becomes a lot more than just advertisements for services and products — it changes into a work of art that pirouettes the viewer's imagination and thus paves the way for an emotional tie with the viewer. Start now and write your own "visual myth" in people's minds.
For a masterful approach to corporate video production, where metaphor and creativity come to life, visit Dubaiceberg.
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