

Today many people have ceased to perceive the information by reading, and video has become an integral element of any business.
It is clear that a professional video of various kinds is needed for B2C & B2B services - restaurants, cafes, hotels and travel agencies, real estate agencies, delivery services, medical and fitness, retailers, event companies, industrial services and many others.
In any case, the purpose of the video is reduced to the following points:
We have a certain look at what should be an effective film for business.
Our priorities - high quality, creativity and affordable prices.
We are professionals skilled to cope with the task of the client. Obviously the best price is the deciding factor. As we do.
Over the past few years, there has been a continuous growth in the demand for SMBs to employ videos as one of their marketing medium. It is a well-known fact that the use of promotional films can make your business. A reasonable amount of businesses lose profits from not using video as the marketing strategy. So, there was an increment in the demand for marketing.
SMBs consumers would much rather watch a promotional or corporate video that talks about business than reading about it. Considering an on-the-go attitude, the promotional film of the minimal and mid-length suit the busy lifestyle of today`s consumers compared to reading long written contents, for example like this one. Similarly, consumers profit from watching videos about products, learning the principle behind its functionality and what they can expect before making a purchase.
When interacting with social media, videos have proven to increase consumer engagement. Consumers show more interest in blogs or newsletters, including a video than ones that do not through emails or social channels.
Watching the promotional film about services or products is most helpful for consumers when at a point of decision of buying your goods/services. In fact, most consumers enjoy a video that describes how the product or service works. Do you use video to engage with your customers?
It is naturally engaging and, in an age of information overload, it is vital for small businesses to provide content that is easily digested; if this is not done, consumers won`t yield positively. The promotional film does this very well. According to Forrester`s researchers, if a picture creates a thousand words, then the video of 6 seconds will worth over a million.
Absolutely! The costs of video production service have reduced greatly of recent and you no longer need to be a technical whiz to work out how to use it. Sites such as Dubaiceberg have drastically increased the opportunity for businesses on a limited budget to get stuck in. Nevertheless, if you are to realize a decent return on your investment, you need to take note of the following;
This is the type of marketing that can help any SMBs spread their message and display brand personality in a quick way and helps communication between viewers. Considering the recent innovations in the field of technology, like the growing number of projects related to SMBs services, we can tell that the importance of video in the future will be even greater. But, let us stick to the present now.