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Importance of Business Videos for SMBs

Over the past few years, there has been a continuous growth in the demand for SMBs to employ videos as one of their marketing medium. It is a well known fact that the use of promotional films can make your business. A reasonable amount of businesses lose profits from not using video as marketing strategy. So, there been increment in the demand for marketing.

SMBs consumers would much rather watch a video that talks about business than read about it. Considering an on-the-go attitude, promotional film of minimal and mid length suit the busy lifestyle of today`s consumers compared to reading long written contents, for example like this one. Similarly, consumers profit from watching videos about products, learning the principle behind its functionality and what they can expect before making a purchase.

When interacting with social media, videos have proven to increase consumer engagement. Consumers show a more interest in blogs or newsletters, including a video than ones that do not through emails or social channels.

Watching promotional film about services or products is most helpful for consumers when at a point of decision of buying your goods/services. In fact, most consumers enjoy a video that describes how the product or service works. Do you use video to engage with your customers?

It is naturally engaging and, in an age of information overload, it is viral for small businesses to provide content that is easily digested; if this is not done, consumers won`t yield positively. Promotional film does this very well. According to Forrester`s researchers, if a picture creates a thousand words, then video of 6 seconds will worth over a million.

Is Video Production Really Possible for SMBs?

Absolutely! The costs of video production service have reduced greatly of recent and you no longer need to be a technical whiz to work out how to use it. Sites such as Dubaiceberg have drastically increased the opportunity for businesses on a limited budget to get struck in. Nevertheless, if you are to realize a decent return on your investment, you need to take note of the following;

• Consider the audience you are targeting and ensure the video is relevant to them. If it is not the best way to pass the message across, it is a waste of time.
• Be creative, not only with the promotional film themselves but in the campaign method you build around them. The system of Creativity wins over the cost of production every time. Get that bit right and video won`t just the future of business marketing; it will be the future of business marketing for you.

This is the type of marketing that can help any SMBs spread their message and display brand personality in a quick way and helps communication between viewers. Considering the recent innovations in the field of technology, like the growing number of projects related to SMBs services, we can tell that the importance of video in the future will be even greater. But, let us stick to the present now.

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